June 25, 2024

The Ultimate Frisbee Association (UFA) will be showcasing all-new Wham-O Kids Zones at select venues during the 2024 season. These fan engagement areas will feature exclusive Wham-O products, including the recently launched Slip ‘N Slide Air, Trac-Ball II, and other family fun toys. Fans of all ages can enjoy Wham-O Kids Zones at select remaining games in Philadelphia (Philadelphia Phoenix), St. Paul (Minnesota Wind Chill), Dallas (Dallas Legion), and Madison, Wisc. (Madison Radicals). Wham-O Kids Zones will be introduced at other venues this season, and rolled out at all team locations in 2025.

In January, the league partnered with Sport Dimension Inc. (SDI) to rebrand the American Ultimate Disc League to the UFA. SDI is the exclusive North American licensee of the Wham-O family of brands, which also includes the iconic Frisbee trademark. Through this partnership, the UFA also released the new Professional Ultimate Frisbee™ for all games starting in the 2024 season.

The Wham-O Kids Zone will also be a highlight at the 2024 UFA Championship Weekend on August 23-24 at Zions Bank Stadium in Salt Lake City, Utah. Single-day ($24 each) and weekend tickets ($38 each) are still available for the two semifinal games on Friday, August 23, and the UFA Championship game on Saturday, August 24. Special pricing is available for students and youth (ages 4-12), with all kids ages three and under receiving free admission for all games. Click here for more information.

Wham-O is a company and lifestyle brand steeped in the American cultural tradition of classic, well-made toys. With more than 75 years of cultural and commercial significance and a lineup of consumer products that appeal to people of all ages, the Wham-O® brand remains synonymous with fun, play, and sport. The company manufactures and markets some of the most recognizable consumer brands in the world today, from classics like Frisbee, Slip ’N Slide, and Hula Hoop to outdoor brands like Morey, Boogie body boards, Snowboogie, and BZ Pro Boards.