The Toronto Rush, the once-dominant force in the world of professional ultimate Frisbee is preparing for an exciting journey to recapture its former glory. After years of success that saw the team win a Championship in its first season and emerge as one of the most formidable franchises in the American Ultimate Disc League, now the UFA, the Rush is undergoing a transformative reboot. With a focus on re-tooling the roster, re-energizing the fan base, and re-engaging with sponsors and partners, the Rush is poised for a triumphant return to the top.
Re-tooling the Roster: Building a Winning Formula
The Toronto Rush's roster has always been at the core of its success and in 2025 will begin the next chapter. Recognizing the need to adapt quickly to an extremely competitive league landscape, the franchise has committed to bringing in fresh talent while retaining its core of experienced players. The team’s management has scouted rising stars from around the world and will invest in adding some much needed European star power and excitement to the roster. In 2025 the Rush will also bring back some of their established league All-Stars from the winning era of the Rush.
The goal is to establish a balance of youthful energy and experience that understands how to win in the UFA.
Re-energizing the Fan Base: Inviting Our Community Back
One of the Toronto Rush's greatest assets has always been its passionate fan base. Over the years, the team’s on-field success and community-driven ethos along with its commitment to Youth Ultimate Frisbee created a loyal following. However, coming out of COVID, the past few seasons have seen a plateau in attendance and fan engagement that coincides with the team’s on field results.
To address this, the Rush is rolling out a comprehensive plan to reconnect with fans.
Interactive fan experiences, such as meet-and-greets with players, youth clinics, and game-day events, are at the forefront of this initiative. At the conclusion of the 2024 season, a detailed fan survey made it clear that change was needed. Game Day fan experiences have always been a huge part of the allure of being a RUSH fan. In 2025, we will refresh the interactive fan experience from the in-game music to our giveaways and fun contests.
New merchandise options have been designed with a nostalgic theme including the original Rush 2013 official jersey. Fans will be able to purchase customized jersey options and sun hoodies from our UFA partner BE Ultimate.
The team will continue to leverage digital platforms, including social media and live streaming, to create a deeper connection with supporters both locally and globally. By prioritizing accessibility and inclusivity, the Rush hopes to reinvigorate its fan base and foster a renewed sense of excitement around the franchise.
Re-engaging with Sponsors and Partners: Strengthening the Foundation
No successful sports franchise can thrive without strong partnerships, and the Toronto Rush is no exception. As part of its reboot, the team is actively re-engaging with existing sponsors while seeking new partnerships to ensure financial stability and growth. The RUSH have partners that have sponsored the team since its inception in 2013 and they form the foundation of our growth strategy. In 2025, we will work to integrate our brands even deeper to create more value for our corporate partners.
The Rush’s management has developed innovative sponsorship packages that offer greater visibility and alignment with corporate social responsibility initiatives. These packages include opportunities for co-branded events, community outreach programs, and exclusive in-game promotions. By demonstrating value to partners and aligning with their goals, the Rush is solidifying its position as a marquee franchise within the UFA and beyond.
There is no better venue in the UFA to showcase our partners brands than the highly visible Varsity Stadium in the heart of Toronto with digital score clock and impressive new stadium-based signage opportunities.
A Bright Future Ahead
The Toronto Rush’s reboot is more than just a facelift; it’s a comprehensive plan to reclaim its place among the elite franchises of the UFA. With a retooled roster, a re-energized fan base, and renewed partnerships, the team is laying the groundwork for sustained success. As the Rush gears up for the upcoming season, one thing is certain: this storied franchise is ready to make history once again.
