Power Up Trail Mix Fuels New UFA Partnership In 2024

March 12, 2024

The Ultimate Frisbee Association (UFA) has welcomed Power Up Premium Trail Mix as the official trail mix partner of the league for the 2024 season. America’s number one trail mix brand, Power Up Premium Trail Mix elevates the snacking experience with real, thoughtfully-sourced, wholesome ingredients to confidently fuel every body.

“Bringing Power Up into the UFA family is a great win for our players and fans,” said Senior Director of Marketing & Sponsorships Alexia Walker. “Their snacks offer the perfect blend of healthy nutrition, energy and protein needed to fuel yourself on and off the field.”

Power Up will be featured on all UFA team jerseys, including more than 750 players across 24 teams in North America. Fans can also tune in to the “Power Up Pregame Show” before each Super Series matchup, eight marquee games that will stream live for free on the UFA YouTube channel. Locally, Power Up will also be on site during many UFA regular season and playoff games, sampling products and offering fun fan experiences. 

“Sports are in our DNA,” said Power Up Brand Manager Julia Rossovsky. “We have been fueling athletes and fans for more than 15 years with quality and taste–all with affordable costs for everyone. We’re thrilled to be part of ultimate frisbee and the high-flying UFA.”

Gourmet Nut is based in the New York Metro area, and features three brands: Power Up Trail Mix, Simple Slices Apple Chips and Modern Mill Salad Toppers. The company also works with teams in professional leagues such as the NBA, WNBA, NFL, NHL, MLS and NWSL. Gourmet Nut products can be found in retailers throughout the United States, as well as online at gourmetnut.com



The Ultimate Frisbee Association (UFA) was founded in 2012 and features 24 teams competing in four divisions across North America. We elevate the game of ultimate frisbee for players and fans, providing a best-in-class environment in our venues on gameday and premium digital experiences for fans around the world. Our world-class athletes represent the future of elite sport, showcasing universal skills for a game eager to grow across all continents. We are also stewards of ultimate, teaching and developing the next generation of young athletes and fans. For more information, visit watchUFA.com.